Market the Value of HR – Three Tactics to Elevate the Perception of HR
Thursday, October 3, at 1:00 PM ET | 10:00 AM PT
Webinar Summary
Marketing HR’s value is not about sharing a list of what HR does. Through intentional selection of marketing tactics, HR is best positioned to showcase the meaningful impact of its work on the organization and reinforce positive perceptions across audiences.
Join our speakers as they discuss how to:
- Identify key audiences and the meaningful and measurable impact HR has in meeting their needs.
- Set goals and metrics for measuring the effectiveness of HR’s marketing tactics.
- Promote HR’s value to each audience using segmented HR value propositions and tactics, monitoring, and iterating as needed.
Webinar Speakers
Lexi Hambides
Director, Human Resources Research & Advisory Services, McLean & Company
-
Lexi Hambides is a Director, HR Research & Advisory Services, with McLean & Company. Lexi is passionate about the value of HR as a strategic business partner and as an integral part of organizational success. Prior to joining McLean & Company, Lexi held a variety of positions in HR in a diverse range of industries and developed deep HR knowledge in the areas of talent acquisition, HR strategy, and employee experience. She couples her knowledge in HR with experience in the Marketing function to develop HR initiatives that are designed to directly impact engagement, performance, and financial results.
-
Lexi holds an Honours Bachelor of Commerce from McMaster University and a Masters in Human Resources Management from York University.
Alexandra Zawora
Senior Analyst, Human Resources Research & Advisory Services, McLean & Company
-
Alexandra is a Senior Analyst on the HR Research & Advisory team at McLean & Company. She is passionate about helping organizations create meaningful work opportunities for their employees through effective talent acquisition strategies and fostering a positive and inclusive culture.
-
Before joining McLean & Company, Alexandra worked in the financial services industry, where she gained experience identifying clients' needs and creating tailored solutions. She is focused on the human factor in the workplace and implementing effective HR best practices so that employees feel engaged and organizations are able to meet their strategic goals. Alexandra holds an Honors Bachelor of Business Administration with a concentration in Human Resource Management from Wilfrid Laurier University.
Elyse Cater
Analyst, Human Resources Research & Advisory Services, McLean & Company
-
Elyse is an analyst with McLean & Company’s HR Research and Advisory Services Team. She graduated from Western University with an Honors Specialization in Psychology before pursuing her Master of Industrial Relations and Human Resources at the University of Toronto. Prior to working at McLean, Elyse held a variety of positions including working in group and treatment homes for mental health and addictions and helping to remove barriers to youth employment. She prides herself on thriving in fast-paced environments, her ability to navigate ambiguity, and having a smile no matter what the task.
Register Now
About Us
McLean & Company is the trusted partner of HR and leadership professionals around the world.
Our memberships provide HR and leadership professionals with what they need to drive the organization forward – from full-service assessments to practical action plans, impactful training, and more.
At McLean & Company, we’re passionate about empowering leaders to shape a workplace where everyone thrives.
© Copyright McLean & Company, 